Weekly Niche Report & Nielsen/Oxford Uni Survey

[Nadine]

Hi All & welcome back Ian

My contribution - In the interest of keeping this Forum alive (as per this week's Newsletter and Ian's threat to 'put it to rest')

I participate in a collection of various activities with the Research Organisation, ACNielsen (one of my quals includes a Degree in Statistics) and as a consequence I receive updated info from their research, including the following which I received today, just after I read Ian's latest Newsletter (synchronicity ):

The Nielsen/Oxford University Environment and Climate Change Barometer
This is an annual survey which measures:

[*] consumer attitudes towards the environment and climate change
[*] trust of information sources
[*] climate change solutions among 27,548 online consumers in 54 countries.

“The global recession and economic woes temporarily knocked the climate change issue off the top line agenda, but as the recession is now beginning to recede, we expect the Copenhagen Summit may push this important issue to the forefront again .... ”

(Survey Finding:
Concern for climate change has declined in the past two years with many countries recording a double digit fall) - ie 2007 to Oct. 2009

"Globally, the majority of consumers still believe that the main responsibility for solving climate change should lie with their governments. About one in three global consumers also believe there should be government incentives (tax breaks or subsidies) to individuals for good, less or non-polluting behavior and that the population should recycle waste when possible.

You can read the full report here:

http://blog.nielsen.com/nielsenwire/global/global-survey-concern-for-climate-change-cools-off/

Within the first paragraph of the full report is another (direct) link to a 5 page pdf which diagrammatically shows the response by country - bar charts as well as map location, and compares the 2007 results with those of 2009.

Why Tell You About This

Well, it ties in The Weekly Report that Ian has on offer this week.

Snippets from The Nielsen/Oxford Uni report could be used for an accompanying blog, &/or put your own slant on this with your own interpretation of the survey results (lies, damn lies and statistics ) for some controversial blog posts to stimulate interest and with the intent that they purchase the report from you.

Is this decline due to the economic recession - is it fact or myth, or are people generally becoming less concerned about the environment anyway, maybe comment by country, ask bloggers to post their own interpretation, or?? ... whatever takes your fancy, or something else 'fuelish' (lifted from Ian's sales page - I liked that one ).

Food for thought ....
Nadine

[Graham in U.K.]

Hi Nadine
Just a quick comment on this:-
Climate Change - GLOBAL WARMING? ..... It's been (......) freezing here in the U.K. for weeks

Note: Ian wouldn't know this because he's been in India for 3 weeks :lol:

We've been doing our bit for recycling........ (you know - to save the planet)

Contrary to popular political opinion - the Recession in the U.K. is not over

The New Year hasn't really got going yet as far as I'm concerned

Back to bed then - Call me when it's started
regards to all
Graham

[genesis]

Hi All,

just to pick up on Ian's comment (Update: 5th Feb) I disagree with his view that providing niche products on a regular basis is a 'bad idea'.

The problem, as I see it, is twofold:
Firstly, unless one has a very eclectic mix of niche interests there will always be some products in which each individual has less interest than they do in others.
Secondly, when the products come with Resale Rights as opposed to having PLR they cannot be adapted for a particular segment of the global market. For example, the 'Green' report is aimed specifically at our former American colonies (which I admit is the biggest market) and, as such, will be full of mis-spelt words and refers to liquid petroleum (a combustible fuel for motor vehicles) as 'gas' .

So maybe it's just an idea whose time has not yet come - and which can't come until there is a selection of niches from which to select (that's not a suggestion, Ian. I have a good idea as to how costly that might be.)
As a final thought, maybe this is another topic for a POLL - what niches are the forum members interested in?

Bill

[Nadine]

Hi All & to add to Bill's comments (from an Aussie who prefers the British 'proper' speak, spelling.. etc ):

I AM interested in the Enviro niche, and even though I proffered some tips on how to promote The Report, I didn't purchase it, the main reasons being precisely for those stated/inferred in Bill's comments:

the 'Green' report is aimed specifically at our former American colonies (which I admit is the biggest market) and, as such, will be full of mis-spelt words and refers to liquid petroleum (a combustible fuel for motor vehicles) as 'gas' .

I prefer something which is more 'universally' applicable or a Hot Trend, and although the USA market is currently the largest insofar as IM is concerned, it is also one that has been hardest hit by the economic crisis and people are reluctant to open their wallets for something that is not at the forefront of their concern. In fact the environment has been relegated to the background in most countries (including Australia) so has lost its Hotness .

For that matter, Europe also has been doing it tough, as Graham pointed out

Contrary to popular political opinion - the Recession in the U.K. is not over
The New Year hasn't really got going yet as far as I'm concerned
Back to bed then - Call me when it's started

Even in Australia (which didn't go into recession), I would have trouble selling such a product (nomenclature & focus). Even though part of the 'colonies', Australia retained the British 'language', although unfortunately this may not be the case with upcoming generations (allowing SMS 'spelling' in exams - really )

Countries such as India, China and the Philippines are emerging markets (for IM potential) - the Philippines is now one of the preferred outsourcing countries for less costly IT labour: note the spelling). For India & China, the potential is mainly due to the sheer numbers (ref my post on opportunities: Gold Nuggest, China & Its Netizens posted a few Topics below this one).

These countries are more interested in spending their new wealth, including 'gas guzzlers'. There needs to be more education on the enviro front (although China had a taste of it with the Olympics) before a Green Report could be marketable there.

If there is a 'poll' - I would go for anything that has universal appeal - if something to this effect could be included in such a poll?

At least with PLR reports, we can modify to produce our own, so a PLR Weekly Product/Report might be the go - a point which Bill also noted.

So now for the humour, to illustrate my final point (someone sent me an email today with a collection of these - I continually marvel at 'synchronicity'):

The next time you complain because the (water) temperature isn't just how you like it, think about how things used to be. Here are some facts about the 1500s:

Most people got married in June because they took their yearly bath
in May, and they still smelled pretty good by June. However, since they
were starting to smell brides carried a bouquet of flowers to hide the
body odour. Hence the custom today of carrying a bouquet when getting
married.

Baths consisted of a big tub filled with hot water. The man of the
house had the privilege of the nice clean water, then all the other sons
and men, then the women and finally the children. Last of all the babies.
By then the water was so dirty you could actually lose someone in it.
Hence the saying:

"Don't throw the baby out with the Bath water!"



Nadine
hmm.. there is an opportunity here for 'someone'

[GaidaR]

Hi Nadine,
Thanks for the link to the Nielsen report. We definitely have to be more aware of the changes that are happening in our environment and do what we can. Our weather has been so erratic here in Aust. Think we've had almost 3 seasons in one over the last month. We have also had the highest rainfall for Feb.

Finally got around to installing insulation in my roof as the government still offering a rebate of $1200 (down from $1600). Just one of those things on the list just finding the time to get round to it. Apparently there had been cancellations for insulation with the current problems in Qld. As usual the stricter NSW rules don't apply in Qld hence the problems... so I was told.

Thanks for the Trivia on...."Don't throw the baby out with the Bath water!" As kids (and a strict stepfather) I remember having to share almost an ankle deep bath with 3 sisters. We definitely made the most of a deeper water level when he was out

Gaida